The Presentation Secrets of Steve Jobs
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#1 : Words, voice tone and body language
Words (7%)
- Sensory specific, not abstract
- User-friendly, not jargon
- Tell stories, not downloading data
Voice Tone (38%)
- Vary your voice tone
- Vary your volume (loud/soft)
- Vary your pace (fast/slow)
- Vary your pitch (high/low)
- Punc – tu – ate by words or by syllable
- The pause
- Increase your resonance
Body language (55%)
- Shoulders up and square
- Acknowledge the audience with eye contact
- Express, speak with your hands
- Mainly gesture down for emphasis
- Mainly gesture within the shoulders
- Listening is the most body language and communication tool
- Listening = Receive – Pause/Digest – Respond
- Listen in order to connect
- Staying centered is key to peak performance and confidence
#2 : The lasered compelling message
What do you feel ?
What do you want ?
Repetition of the compelling message
#3 : The communication effectiveness continuum
- AT = Performance / show off
- TO = Presentation of lots of data
- Engage in a conversation WITH your audience
#4 : The 4 languages
- Visual : energy and excitement (it looks good)
- Auditory : clear and attractive messaging (it sounds good)
- Auditory digital : data and analysis (it delivers the good)
- Kinesthetic : feeling and connection (it feels good)
#5 : Authentic passion
- Ignite the fire within you before you speak to others
- What is cool, intriguing and exciting about my subject ?
- Be real
- Be fully yourself
- Be honest
- Always be authentic
- Sooner or later… lack of authenticity will reveal itself in your communication